Tuesday, February 28, 2017
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Monday, February 6, 2017
3 Trends for Marketers to Watch from CES 2017
Coming back from CES this year, there was so much information to absorb, but three key trends stuck out in my mind as things I’m going to start paying attention to on the heels of the conference:
Alexa was the “it” girl of CES.
The halls were abuzz with talk about Amazon Echo/Alexa, Google Home and other Interactive Voice Response (IVR) systems, partially because of what folks were seeing on the floor but mainly because it seemed that every family got one this holiday season. While the most common topic of conversation was swapping stories about the hilarious questions your kids ask Alexa and how she responds, there was still plenty of meaningful dialogue about the impact of this technology on the future of marketing.
Beyond its own capabilities, IVR also makes it possible to do even more with your phone. Will anyone even open their laptops anymore except to do email, Excel, and an occasional Powerpoint? I can see that it may further accelerate an increase in mobile content consumption.
The popularity of IVR also makes me wonder about the implications for marketing. Already, we see a resurgence of podcasts and audiobooks, and Spotify is as popular as ever. Is a new day of audio advertising dawning?
Or will the new devices in our homes lead to a new era of even more aggressive data collection? Shelly Palmer writes that “the world will be a very different place when Google, Amazon, Microsoft, Apple and other AI-empowered players have assembled 1st-party profile data that includes our agency. It will make what they do with our current behavioral profiles look like primitive data processing.” His piece is worth a read.
Read the full article here: https://about.flipboard.com/business/marketers-ces-2017-trends/
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